Build a stronger digital presence and discover practical tools for attracting customers during Day 2 of Venture Pfest 2026.
This hands-on workshop focuses on the marketing strategies, digital platforms, and business tools entrepreneurs can use to generate leads, strengthen their credibility, and grow their businesses.
Participants will learn how to focus their marketing efforts on activities that lead to customers and revenue rather than vanity metrics. Sessions will explore LinkedIn and social media for business growth, practical ways to strengthen an online presence, and how to identify gaps across websites, Google profiles, and social platforms.
The program will also introduce practical AI tools that small businesses can use to save time, create content, increase productivity, and support day-to-day operations. Attendees will learn the essentials of an effective business website and how to communicate their value clearly enough to turn website visitors into customers.
Participants will finish the day by developing a focused marketing action plan identifying their target customer, key message, strongest digital channel, and a specific action they can implement immediately.
Topics include: customer-focused marketing, LinkedIn, social media, digital presence, AI tools for small business, website essentials, lead generation, messaging, and marketing action planning.
During this event, we’ll cover:
- Building a marketing strategy focused on customers and revenue
- Identifying and reaching your target audience
- Using LinkedIn and social media to grow your business
- Strengthening your overall digital presence
- Improving your Google Business Profile and online visibility
- Using practical AI tools to save time and increase productivity
- Creating stronger marketing content and messaging
- Building a website that clearly communicates your value
- Turning online visitors into leads and customers
- Developing a focused marketing action plan